Key Social Media Stats for Facebook, Twitter, YouTube and Mobile

Social media use is ever evolving and keeping abreast of which platforms are increasing traffic and which are falling behind is important to anyone working in this space. Here are a few key social media stats.

Facebook

• Time on Facebook accounts for 12.3% of all time spent on the Internet (comScore)
• Half of adult Americans have a Facebook account (Mashable)
• Three-quarters of all teens are on Facebook and 50% visit the site daily (eMarketer)
• Time on Facebook accounts for 12.3% off all time spent on the Internet (comScore)
• Study by Webtrends found that in 2010, the average ad click thru rate (CTR) was 0.051% and the average cost per click (CPC) was .49¢.

Twitter

• Seven percent of Americans use Twitter (Mashable)
• Ninety percent of the Tweets are generated by only 22.5% of users (Mashable)
• 18 – 34 year olds represent 47% of Twitter visitors (comScore)

YouTube

• 112,764,000 unique viewers in January (Nielsen)
• The average user spends 15 – 25 minutes each day on YouTube (Mashable)
• Globally, YouTube has 490 million unique users (Mashable)

Mobile

• 65.8 million people in the U.S. own smartphones (all stats from comScore)
• Thirty-seven percent browse the web
• Thirty-five percent download apps
• Twenty-five percent visit social networking sites or blogs
• Sixteen percent listen to music